"To Upgrade From Dirty Carpets and Tubs of Popcorn, Theater Chains Try Full Menus, Seat-Side Service"
With the increasing amount of ways that you can order movies right from your home, movie theaters are trying to think of new ways to bring in customers. However, theaters are still relatively dingy with cramped seating and expensive candy. New theaters are trying to make going to the movies a more pleasant night out by adding dinner to the experience. These theaters are offering gourmet or casual dinners that you can eat while you watch. The seats are also larger and much more comfortable with more space in between rows.
I think that in order for the movie theater industry to continue to make money they are going to have to make improvements such as the ones mentioned in this article. People are not going to continue to go out and pay too much for a movie and candy if they can get the same thing at their house for a fraction of the price.
How long will it take all theaters to catch on to this new money-making opportunity?
Will people continue to go to regular movie theaters if they are not changed?
The pictures that goes along with this article makes these new theaters look very appealing.
http://online.wsj.com/article/SB10001424052748703808704576062040285064856.html?mod=rss_Arts_and_Entertainment
I think it will be very hard for movie theaters to compete with services such as Netflix, and On Demand. Although, there are still people who go to the theaters, so I think these improvements will raise interest. It will make the whole movie experience much more enjoyable.
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